General Privacy Policy

The use of our website implies consent to the below-mentioned ways of collecting and processing your data. All parts of our website are available for visitors without registration. We only track basic session data to enhance our services through detailed data analysis. Collection of your personal information is done on a voluntary basis only (contact forms, personal contact with our representatives).

We will periodically update our Privacy Policy and send you an official notification if the changes are related to the way we process your data.

Use of ‘cookies’

We use ‘cookies’ to improve your browsing experience. Cookies are small bits of data stored on your device and are used by web servers to deliver a more personalized page results with your every next visit.

Cookies do not reveal your personal information to us and can be easily blocked by adjusting your browser preferences. You can still use our website after blocking cookies. This means that default page settings will apply during each subsequent visit from your device.

What data we collect and how we collect it

We collect two types of data related to your activity and interaction with our website:

  • Anonymous session data we collect through Google Analytics and related third-party services. We do this to analyze the performance of our pages and improve your browsing experience.
  • The data voluntarily supplied to us through contact forms, phone calls, and other communication channels. This most often includes your first name, last name, title, phone number, e-mail address, company information, and other related details if necessary.

The use and sharing of personal and anonymous data

Your personal information can be used to identify your activity on our website to sanction specific issues you may encounter during your visit and to improve your general user experience.

The data you supplied can be also used for communication. Unless stated otherwise, we reserve the right to contact you directly regarding:

  • Promotional offers, product & company news
  • Potential updates to your personal data records
  • Privacy Policy changes
  • Company status updates

These updates are mostly shared by phone or e-mail.

We do not share your information with third parties unless you have agreed to it (certain exceptions may apply).

Examples of third parties we can share your information with:

  • Independent contractors that assist with and manage our marketing campaigns
  • Local distributors and subsidiary companies
  • Web analytics services
  • IT service providers
  • Web hosting services
  • E-mail service provider
  • Legal authorities (if obliged)

We never sell your personal information to any third party.

Testimonials and case studies

We occasionally use customer testimonials and case studies on our website. These may contain Personal Information and are only published with your formal consent.

How and where we store your data

Your data are stored in our Customer Relationship Management (CRM) System.

If you are not a registered customer, it is possible that your data is stored only within the e-marketing platform we use. We store this information up to 2 years beginning with your last activity (opening any of our e-mails, visiting our landing pages through links provided within e-mails, contact with our sales representatives or other personnel).
Data on registered customers are kept up to five years starting from your last purchase (unless agreed otherwise).


The e-mail address you have voluntarily submitted to us is used as ‘recipient’s address’ when sending our offers, product news, company updates, and related marketing material.

These updates are sent only with your consent.

We reserve the right to use any additional information you provided with your e-mail address to enhance and personalize the messages you receive.

We use third-party e-mail marketing platforms to send our newsletter updates.

You can always unsubscribe from our newsletter by following a link that is visibly placed at the bottom of every e-mail you receive. However, we are still obliged to contact you if there is a change in the status of our company that you are directly affected by. This relates mostly to our customers.

You can also update your contact details by visiting the ‘update your preferences’ link found within the e-mails you receive from Cougartron.

Social Media

Cougartron is present on all major social media platforms. When visiting our profiles, the respective privacy policies of different social media platforms apply.

The information you provided through these platforms is used in the same way as the data collected on our website.

We will not use your information for commercial purposes or share it with third parties unless we have your consent.

Third parties

We use several external service providers to collect, process, and handle personal and anonymous data in order to improve our content and your user experience.

Third parties often use so-called pixel tags (invisible images, also called web beacons) for statistical or marketing purposes. Pixel tags make it possible to analyze information such as visitor traffic on certain website pages. Pseudonym information can also be saved as cookies on the user’s device and may contain technical information about the browser or operating system, visited websites, visiting times, as well as information about use of our online services, and may be connected to information from other sources.

We make sure that all third-party service providers we work with have and comply with their own privacy policies and that their privacy statements are easily accessible online.

Google Analytics

We utilize Google Analytics to analyze how users engage with our website’s content. The information gathered by “cookies” about your use of the website is stored by Google. With IP-anonymization activated, your IP-address will be shortened and not shown to Google servers in its full form.

You can see Google Analytics privacy policy here:

E-mail marketing platforms

We use external e-marketing service providers to send our updates to the collected e-mail addresses.

Data stored on these platforms includes e-mail addresses as key identification elements but may also include your name, family name, company details, and other related information.

Cougartron currently uses Active Campaign for e-marketing purposes. Their Privacy Policy can be found here:


Hotjar helps us in understanding your user experience and the way you interact with our website. It tracks and records your sessions so we can analyze the dwell time on specific pages, links clicked, and other important parameters. It does not reveal your personal information and uses pseudonyms as user identifiers.

You can block Hotjar from using any type of information related to your visit by following this link.

The privacy policy can be found here:

IT service providers

We use external IT service providers for web development and optimization activities. Your user data is shared with web developers only if it helps in solving browsing or access issues. We make sure that we only work with reputable providers that are compliant with strict privacy policies.


We will occasionally share your information with our licensed distributors to improve your customer journey and satisfaction. Cougartron is represented in many markets and we will share your data with our local representatives only if this enhances the quality of communication and provides significant cost-benefits for both sides. You will always be notified if this action will take place and you can always ask us not to share your personal data with distributors.

Data subject rights 

Visitors to our website have full control over the way their data is used. This includes the collection and use of personal and anonymous data.

At any time, you can request a review of your data and have them deleted from our database. This also entails information that you previously supplied to us voluntarily.

As discussed above, you can always unsubscribe from receiving our newsletter and promotional materials. Alternatively, you are also entitled to a prompt reaction from our support team. See all relevant contact details below.

What rights do you have over your data

If you have an account on this site or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Questions, concerns, and complaints 

If you have any questions and concerns regarding our policy and the use of your personal data, you can always contact our support team by phone (+1 404-591-8920 (EU office: +45 4346 2010)) or e-mail

Last modified – January 11th, 2022

For users that register on our website (if any), we also store the personal information they provide in their user profiles. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.